Free Shopify
conversion audit
Your Shopify store gets visitors — but they're not buying. This free audit analyses your store against the conversion factors that separate 1% stores from 4%+ stores, and tells you exactly which pages to fix first.
Run your free Shopify audit
Paste your Shopify store URL. Takes 30 seconds. No signup needed.
Your free audit includes
✓ Conversion score (0–100)
✓ Specific issues found — ranked by impact
✓ What to fix first
Why Shopify stores don't convert
Most Shopify conversion problems aren't about traffic — they're about what happens after a visitor lands. These are the six issues found most often on underperforming Shopify stores:
Weak product page copy
Describes what the product is, not why the customer needs it
No urgency signals
Nothing to prompt a decision — visitors browse and leave
Poor product photography
No lifestyle images showing the product in use
Surprise shipping costs
Costs revealed at checkout — the #1 cause of cart abandonment
Missing trust signals
No reviews, guarantees, or security badges near the buy button
Broken mobile experience
Add-to-cart friction or hard-to-read copy on small screens
Example Shopify audit result
What you receive
✓ Conversion score: 38/100
✓ Issue #1 (High impact): Shipping cost only shown at checkout — add free shipping threshold or show cost on product pages
✓ Issue #2 (High impact): No reviews or social proof on product pages
✓ Issue #3 (Medium impact): Add-to-cart button not visible on mobile without scrolling
Common questions
Why is my Shopify store not converting?
Common Shopify conversion problems include: weak product page copy that doesn't address buyer objections, no urgency or scarcity signals, insufficient product images or missing lifestyle photography, checkout friction with unexpected shipping costs, lack of trust badges or security signals, and poor mobile experience. A conversion audit identifies exactly which apply to your store.
What is a good Shopify conversion rate?
Average Shopify store conversion rates are 1–2%. Top-performing Shopify stores achieve 3–5%+. If you're below 1%, there are almost certainly specific fixable issues on your product pages or checkout flow. The audit identifies these ranked by impact.
How do I improve my Shopify conversion rate?
The highest-impact Shopify CRO changes are: rewriting product descriptions to address specific objections, adding high-quality lifestyle images, displaying shipping costs upfront, adding trust signals near the add-to-cart button, and optimising for mobile. Run an audit first to identify which of these apply to your specific store.