Free ecommerce
conversion audit
Your online store gets traffic but not enough sales. This free audit identifies exactly where visitors are dropping off — product pages, cart, checkout — and what to fix first to increase your conversion rate.
Run your free ecommerce audit
Paste your store URL. Takes 30 seconds. No signup needed.
Your free audit includes
✓ Conversion score (0–100)
✓ Specific issues found — ranked by impact
✓ What to fix first
Why ecommerce stores don't convert
Most ecommerce conversion problems are predictable. These six issues account for the majority of low conversion rates:
Thin product descriptions
Visitors have unanswered questions — so they don't buy
Forced account creation
Requiring signup at checkout kills conversions by 30%+
Hidden shipping costs
The #1 reason for cart abandonment across all ecommerce
Insufficient reviews
No social proof — visitors can't see that others trusted you
Slow page speed
Every 1-second delay reduces conversions by ~7%
Poor mobile checkout
Difficult to complete purchase on phone — where most traffic is
Example ecommerce audit result
What you receive
✓ Conversion score: 41/100
✓ Issue #1 (High impact): Checkout requires account creation — add guest checkout option
✓ Issue #2 (High impact): Shipping cost not shown until final checkout step — 68% of users abandon here
✓ Issue #3 (Medium impact): Product pages have fewer than 3 customer reviews — visitors can't verify trust
Common questions
Why is my ecommerce site not converting?
The most common ecommerce conversion killers are: insufficient product information (visitors can't answer their own objections), poor product photography, no social proof or reviews, unexpected checkout costs, checkout requiring account creation, and slow mobile page speed. A conversion audit identifies which of these apply to your store and which to fix first.
What is the average ecommerce conversion rate?
Average ecommerce conversion rates are 1–3%. Top-performing ecommerce sites achieve 4–8%. If you're below 1%, there are almost certainly specific high-impact problems on your product pages or in your checkout flow that a conversion audit will identify.
How do I increase my ecommerce conversion rate?
The highest-ROI ecommerce CRO changes are: improving product page copy to address specific buyer objections, adding more and better product images, displaying shipping costs upfront, offering guest checkout, reducing checkout steps, and adding reviews and trust signals near the buy button. Run an audit to see which apply to your site.