Find what's blocking your website conversions. Get your score and exact fixes in 30 seconds.
For SaaS founders and conversion teams — free for your homepage, no signup.
You'll get a conversion score, a ranked list of what's costing you conversions, and the single highest-impact fix to make first — all free, no signup.
Sound familiar?
✔ Getting traffic but no conversions
✔ Conversion rate below 2% and can't work out why
✔ Visitors drop off before they even reach the CTA
Example insight
preview“Your value proposition is buried below the fold — visitors leave before they understand what you offer. This alone reduces conversions by ~35% on comparable pages.”
Based on analysis of similar SaaS landing pages
Recent diagnoses
examplesConversion audit tool
A free website conversion audit that tells you what to fix first.
WhyNotConverting scans your page like a conversion specialist would: it looks at the first impression, message clarity, calls to action, trust signals, friction points, and whether the page gives visitors a strong enough reason to act. The result is a conversion score and a ranked diagnosis, so you are not guessing which change matters most.
The free audit is designed for the moment when you have traffic but not enough leads, signups, purchases, or booked calls. Instead of giving generic CRO advice, it highlights the specific blockers on your page and explains the highest-impact fix to make first.
Headline and value proposition clarity
The audit checks whether visitors can understand what you offer, who it is for, and why it matters before they scroll.
CTA strength and visibility
It looks for weak calls to action, buried buttons, unclear next steps, and page layouts that make the conversion path harder than it should be.
Trust signals and proof
It reviews testimonials, client logos, guarantees, reviews, case studies, and proof points to see whether they appear where visitors make decisions.
Friction and conversion blockers
The audit flags long forms, confusing navigation, mobile issues, unclear pricing paths, and copy that creates hesitation instead of momentum.
Who should use it?
Use the audit when the site is already getting visitors but the numbers are not turning into meaningful action. It is most useful before redesigning a page, changing paid traffic, rewriting your homepage, or asking a developer to make random changes without a diagnosis.
- SaaS founders trying to turn more visitors into demos, trials, or signups.
- Ecommerce teams getting traffic but losing buyers before the product page or checkout.
- Agencies that need a fast first-pass conversion diagnosis for client websites.
- Business owners who know their site should convert better but do not know what to fix first.
Why websites fail to convert
Low conversion rates usually come from a small number of fixable issues. Visitors do not understand the offer quickly enough, they cannot see the next step, they do not trust the claim, or the page asks for too much effort before it has earned commitment. If your landing page is not converting, the cause is almost always one of these — not the design.
A good conversion audit separates cosmetic preferences from revenue blockers. Button colour, layout polish, and extra animation rarely matter if the core message is unclear. The audit helps you focus on the parts of the page that influence buying decisions.
Supporting guides
Learn what is blocking your conversions
These guides support the audit tool with deeper explanations, examples, and checklists. They are written for the same search intent: diagnosing why a page gets traffic but does not turn that attention into revenue, leads, demos, or signups.
Why your website isn't converting
A deeper guide to the five most common reasons visitors leave without taking action.
Website conversion checklist
A 15-point framework for checking traffic quality, clarity, trust, and friction.
Landing page not converting
A detailed guide to landing page problems, benchmarks, examples, and priority fixes.
How to improve conversion rate
A prioritised list of fixes that are more likely to move revenue than cosmetic tweaks.
FAQ
Website conversion audit questions
Why is my website not converting?
The most common reasons websites don't convert are: unclear value proposition, weak or missing calls to action, lack of trust signals, too much friction in the sign-up or checkout flow, and copy that talks about features rather than outcomes. A conversion audit identifies exactly which of these apply to your site.
How does the free conversion audit work?
Paste your URL, and our AI analyses your page against 20+ conversion factors in 20–30 seconds. You get a conversion score from 0–100, a ranked list of issues found, and specific fixes for each. The homepage audit is completely free with no signup required.
What is a good website conversion rate?
Average website conversion rates are 2–3%. Top-performing sites achieve 5–10%+. If you're below 1%, there are almost certainly specific fixable issues on your pages — not just marginal room for improvement.