SaaS conversion audit

Free SaaS website
audit tool

Your SaaS site gets traffic — but visitors aren't signing up. This free audit analyses your site against the 20+ factors that determine SaaS conversion rate, and tells you exactly what to fix first.

Run your free SaaS audit

Paste your SaaS website URL. Takes 30 seconds. No signup needed.

Find the exact issues stopping your site from converting

Takes ~30 seconds  ·  No signup required  ·  See results instantly

Your free audit includes

Conversion score (0–100)

Specific issues found — ranked by impact

What to fix first

Why SaaS websites don't convert

SaaS conversion problems follow predictable patterns. These are the six issues our audit finds most often on SaaS sites:

Feature-led headline

Visitors read your headline and still don't know what outcome they'll get

Weak CTA

"Get started" tells users nothing about what happens next

No product context

Visitors can't visualise the product before they commit to signing up

Generic social proof

Testimonials say "great tool!" but don't show specific results

Signup friction

Too many fields, too early — before users have seen any value

Pricing confusion

Too many plans, unclear differences, no obvious recommended tier

The audit tells you which of these apply to your specific site — and in what order to fix them.

Example SaaS audit result

What you receive

Conversion score: 44/100

Issue #1 (High impact): Headline describes features, not outcomes — estimated 25–35% conversion uplift from rewrite

Issue #2 (High impact): No product screenshot above the fold — visitors can't visualise the product

Issue #3 (Medium impact): CTA text “Get started” — no specificity or risk reduction

Common questions

Why is my SaaS website not converting?

The most common SaaS conversion problems are: feature-led headlines that don't communicate outcomes, signup friction with too many required fields, no product screenshot or demo above the fold, missing or generic social proof, and pricing pages that create confusion rather than confidence. A SaaS audit identifies exactly which of these applies to your site.

What is a good SaaS website conversion rate?

Average SaaS free trial conversion rates are 2–5%. Top-performing SaaS pages hit 8–10%+. For paid signups, 0.5–2% is typical. If you're below these benchmarks, a conversion audit will identify the specific blockers on your pages.

How do I audit my SaaS website for conversion?

Paste your SaaS website URL into the audit tool above. Our AI analyses your homepage against 20+ conversion factors specific to SaaS — headline clarity, CTA strength, social proof placement, signup friction, and more. You get a conversion score and a ranked list of issues with specific fixes in about 30 seconds.